Four Mile Beach at Port Douglas looking south to forest clad mountain ranges

Strategic Direction

STRATEGIC DIRECTION 2025 - 2029

Guiding the Future of Tourism in Douglas Shire

Tourism Port Douglas Daintree (TPDD) is a member-based not-for-profit organisation funded through Douglas Shire Council, industry participation, marketing partnerships and grants. TPDD aims to drive a thriving visitor economy through targeted marketing, industry leadership, and advocacy. By strengthening the destination brand, increasing year-round visitation, and attracting high-value travellers, particularly in the shoulder and summer seasons, we support sustainable growth and regional dispersal across the Douglas Shire.

DESTINATION VISION

To position Port Douglas Daintree as a world-leading nature-based sustainable destination, delivering inspirational experiences that attract high-value overnight visitation.

OUR PURPOSE

To enrich the Douglas region through driving a thriving and sustainable visitor economy celebrating the unique natural environment, cultural heritage, and local community while safeguarding these strengths for future generations.

Man diving girl sitting at Mossman Gorge

Our destination goals are:

  • Drive Year-Round Visitation
  • Champion Sustainability
  • Drive Industry Alignment
  • Support Diversification Of Tourism Offerings
  • Create meaningful Partnerships
Girl on a swing on rainforest beach 138572 2

Our strategic priorities are:

  • Destination Marketing
  • Industry Collaboration and Advocacy
  • Destination & Experience Development
1 GBR Biology marine biologist Brittany Wassing at Moore Reef on the Great Barrier Reef Image Luke Marsden 2

Our Mission

To lead the marketing and industry collaboration for Port Douglas & Daintree, positioning the region as a world-leading sustainable destination. We do this by uniting stakeholders, promoting high-value, year-round visitation, and driving initiatives that support economic, environmental, and cultural resilience.

To find out more about our plan to achieve our goals, as well as in depth market, brand and audience insights, download the DTP below.

Don't miss a   minute

Stay up to date with the latest travel inspiration, receive exclusive offers and more

Subscribe

Walls
x