In 2021 TPDD undertook a brand review of the destination to clarify the regions positioning in the minds of travellers and bring together the destinations industry under a strong regional brand. The objective of the review and resulting strategy is to provide distinctive and relevant experiences that enrich the guest, providing lasting and memorable impressions. This is aligned to the Port Douglas and Daintree Destination Tourism Plan 2025 and guides the way we talk about the destination.
The Port Douglas Daintree brand mark and tone of voice is encouraged to be utilised by members, partners and media to elevate the region, to continue building our brand story and to leverage the existing brand equity of Port Douglas Daintree.
Our Story
Worlds leading sustainable destination, sharing inspirational experiences.
One of the few places on earth where two UNESCO World Heritage Sites meet.
Where rainforest meets the reef.
To find out more about working with our destination brand, as well as in depth audience insights, view our brand book below;
Brand Values (what we stand for)
- Environmental and cultural sustainability
- Custodians of our natural assets
- Inclusiveness
- At our heart to, to leave our destination and soul In a better place
Brand Personality (for human traits)
- Happy
- Welcoming
- Relaxed
- Spiritually lifting
- Transformational
- Revitalising
- Creative
Brand Attributes (our destination pillars and hero experiences)
One of the few places on earth where two UNESCO World Heritage Sites meet. Where rainforest meets the reef.
Prime travel motivations, attractions and emotions that Port Douglas Daintree conjures for both previous and potential visitors are;
TRAVEL MOTIVATORS
- Rainforest
- Rest & Relaxation
- The Daintree
- Reef
- Visit the Great Barrier Reef
ATTRACTIONS
- Great Barrier Reef
- Daintree Rainforest
- Mossman Gorge
- Beaches
- Cape Tribulation
EMOTIONS
- Happy
- Relaxed
- Excited
- Calm
- Peace
